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Smart electric fans leveraging just need to fight back against the industry's "end of the road theory"

Electric fans, as the representative of traditional household appliances, are the most familiar summer cooling appliances. However, with the popularity of air conditioners and the changing needs of users, electric fans seem to be a dispensable decoration in some families.

Has the electric fan industry really become the so-called sunset industry? However, relevant data show that in the category of household appliances, the shipments and sales of electric fans have increased rather than decreased. The reason is that the emergence of new intelligent electric fans with continuous iterations in performance has allowed the electric fan industry to find a new way out.

Fans, electric fans, and air-conditioning fans become hot search terms in summer

At present, the traditional home appliance market is in a transition period. Compared with the period of rapid development, the trend of the entire industry is not optimistic, and it is not uncommon to hear bad comments. The sales of single products of some categories are in trouble. However, in the end market, the shipments and sales of electric fans in the household electrical appliance category are on the rise.

Judging from the search for high-frequency words on Suning.com, fans, electric fans, air-conditioning fans, etc., have received 30,000 effective searches in the past week. Big data from Suning.com Life Appliances shows that in the past June, sales of electric fans nearly doubled year-on-year, and nearly tripled compared to the same period in 2014.

"Every summer, all kinds of fans come on stage. Due to the low technical threshold and low cost, the difficulty of entering the industry is also low. Some electric fans produced by informal channels in the market are not guaranteed in terms of function and product safety. The phenomenon of small air volume and loud noise is prominent, and accidents of fans hurting people also occur from time to time.” The relevant person in charge of Suning Tesco Home Appliances introduced that on the one hand, the electric fan market is mixed, and on the other hand, consumers still maintain the electric fan. With higher demand, as an e-commerce sales platform, it is necessary to be a product gatekeeper and provide consumers with safe, high-quality and cost-effective electric fans.

The hot sale of high-quality electric fans is due to meeting the rigid needs

With the improvement of consumers' quality of life, the price factor is often no longer the only factor for consumers to buy goods. Intelligent, stronger performance, more convenient and comfortable living appliances have become the first choice of consumers.

Take Midea's electric fan FS40-13ER as an example. The sales volume of this product in Suning.com in the second quarter exceeded 100,000 units. It wins with super multiple functions. On the basis of conventional fans, it has a special considerate mute file, which can realize 7.5 hours of scheduled appointments, and can also be remotely controlled by infrared mobile phones. And has a 28-degree pitch adjustment device, and the airfoil-shaped aviation fan blades make the air volume larger.
The more thoughtful design makes it more outstanding, and the more refined details make it uniquely favored by consumers. It must be said that outstanding brands and excellent products can continue to occupy a place in the market. "The end of the road can only be those products that cannot meet the needs of users. Products that can keep up with or even lead the development trend of the electric fan industry will not lack the market." The relevant person in charge of Suning Tesco Life Appliances said.